How To Be Consistent In Your Side Hustle When You’re Still In Your 9–5
“Without a game plan and without a strong sense of faith in what you’re doing, it’s gonna be real hard to accomplish anything.” — Nipsey Hussle
That Nipsey Hussle quote really spoke to me. In today’s article, I plan to give you a game plan to be consistent in your side hustle while you’re still working a 9–5 job. Disclaimer: This is not another article that will bash working, it is intended to give you a proper game plan that keeps your consistent in your goals while increasing the momentum in your side hustle.
My definition of a side hustle is anything you do that building impact and solves a problem for others that you’re passionate about.
You will remain consistent in your side hustle when you adjust your mindset.
When I graduated in 2017 I didn’t quite have the idea that I wanted to pursue entrepreneurship full time. Back then I only had a podcast that I wanted to be consistent on weekly. I was very content working in New York City while building my current platform as The Pretty Plug. It gave me peace of mind because I could afford to live and create which is a blessing in itself. I met a ton of people in New York City who did the same as well. Everyone had the mindset that they were working towards their bigger goal and their job was funding their vision.
If you currently have the mindset that your job is the worst thing on the planet being consistent in your side hustle won’t last long. You’ll find yourself wasting energy and time on the fact that you don’t like where you work vs. how this current season and job is the building block and foundation to achieve your side hustle goals.
As you read this, understand you are there for a reason to build your skill set, network and utilize free resources that comes with working a 9 to 5.
Below you will find the four activities you need to complete weekly in order to build momentum and consistency in your side hustle. I teach on my #PPCC Method. Please find it explained below.
(P) Pray
Matthew 6:33 — But seek ye first the kingdom of God, and his righteousness; and all these things shall be added unto you.
I referenced this scripture because while I was working I started each day with prayer. I practiced gratitude and thankfulness while I was working. On days when I couldn’t see the big picture as to why I was there, I still gave God glory because I understood that I was there for a reason.
If you’re not sure how to pray or what to pray — Just start with thanking God for what you currently have and be real with him on your desires. Ask him to open your eyes, ears, mind, and heart to new opportunities that bring you closer to where you want to be.
You will be in position to show up to work with a smile on your face while anticipating how consistent you will be in executing your personal brand, business or idea.
Praying every day has helped to decrease my anxiety of focusing solely on the future and increased my ability to stay present in the current day today.
Tell God what you want — he comes through every time.
(P) Profit
Every day that you go to work, you are embracing an active stream of income. That income you receive should act as the building blocks for your business to thrive. Working a 9–5 is not a death sentence it is a tool that brings income to your home bi-weekly/monthly.
Your business can now become the second income stream that you work to increase over time that exceeds your 9–5 income.
So think of it like this. If your job pays you $3000/month. What can you offer in your business/brand that will bring $3000/month?
In the beginning, you might just start with $100/month — Celebrate that win! That’s amazing. You have made $100 outside of your current 9 to 5 and you got paid to be YOU!
Work backward from the $3000 and create products, services or passive income from investments that you truly enjoy and can do with no one breathing down your neck.
There are a ton of ways you can begin to create passive income through a side hustle. As a personal brand when you launch a podcast you can create the following:
- Merchandise
- Events
- Community Supports
- Corporate Sponsors
- Sell consulting services through the podcast
You can find multiple ways to profit in purpose with your side hustle.
I recommend you focusing on one income-producing activity for your business at least once a week to build momentum. Once you master 1x a week, move to 2x and so forth. Get consistent in profiting 2x a week.
(C ) Content
I love to create content. It gives me the ability to talk to people all over the world without having to leave my family physically. In fact, this medium article is a form of content marketing.
As a brand or business owner, there are two forms of marketing you should know about. Psst… I’m about to give you free advice that I deliver to my clients who need digital marketing strategies for their business. Keep reading.
Inbound marketing is everything that can be done without leaving the comfort of your home. It’s a strategy that focuses on attracting customers, or leads, on the internet through SEO, social media content and email marketing.
Inbound Marketing Examples:
- Topical blogs.
- Social media campaigns (Facebook, Twitter, Pinterest)
- Ebooks.
- Search Engine Optimized (SEO) website text
- Viral videos.
- Web-based seminars (Webinars)
Outbound marketing is everything you do outside of your home. It’s a strategy of networking, curating events for your ideal customer and buying advertisements to serve your customers.
Outbound Examples:
- Networking Events
- Conferences
- Paid Advertisements
Be sure to choose a social media platform that you can be consistent with inbound marketing.
If you love to talk — Podcast, YouTube and IGTV is a great solution.
If you love to write — Blog, Write a Book and post the excerpts.
Check out Tip 2 on consistency which highlights social media and how to pick the platform that is best for you. Click here.
Post on social media at least 1x a week. Once you master 1x a week, move to 2x and so forth. Get consistent in profiting 2x a week.
Community
You hear it all the time. Don’t start a business, solve a problem. You’re solving a problem for someone and that person will mimic the community you’re called to serve. When you go to a networking event and you share your business with someone they could instantly become a fan. That person will then see the content that you write and as you build the relationship online it could lead you to a sale in the future that helps you to profit in your business.
That one interaction was a seed planted for the growth of your brand and business.
1X A Week = Consistency
You should engage in the profit, content, and community once a week to increase the consistency of your business. I suggest prayer every day. If you start with him. He will add everything else your heart desires.
PPCC was created to give you structure to the side hustle you are building while working your 9–5. Trust the process. Have faith that with consistency, more opportunities will come. Doors will open and I am a witness that as long as you Pray, perform Profit generating activities, post Content and talk with your Community you will see growth. It’s inevitable. Walk By Faith and enjoy the process.
I’m praying for you, Jasmine | The Pretty Plug
P.S. Feel free to tweet me @__theprettyplug or dm me on IG @jastheprettyplug if you have any questions. If you like what you read Give Me some Claps to support more content coming your way.
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